Lady Gaga and Justin Bieber’s managers / “digital strategists spoke at the TechCrunch Disrupt conference yesterday in NYC. Thought I would share these insights on how their artists are using social media and tech to build and continue to engage with their fan base. No longer is tech just for the techies, for some of today’s new leaders, it’s simply an extension of themselves and an automatic form of expression allowing their names not only to shine on billboards and covers of magazines but across the web and the world.
