"Spend less time being interesting and more time being interested in people and the world" - Shira

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Joining HLN's The Daily Share!

Sunday, May 10, 2015

In March I joined HLN as a contributor to their daily show that covers all things social, The Daily Share!

Cynopsis Top Women In Digital 2015

Sunday, May 10, 2015

cynopsistopwomen

Made the list! Thank you!!!

VH1's Huge On The Tube!

Sunday, May 10, 2015

Some awesome press from our 12-episode series #HOTT!

“For some YouTubers, a single video was all it took to catapult them to stardom. A new digital series from VH1 and What's Trending aims to capture the stories of creators and what made them Huge on the Tube…The series will dig deeper into the success of various YouTube celebrities, similar to VH1's Behind The Music franchise. The first episode features singer and dancer Todrick Hall, who explains the origin of his breakthrough Cinderonce video.” – The Daily Dot

“”We can go back into the 10 years of YouTube, where there’s a ton more videos, a ton more creators, and there are constantly new people popping up. It’s an endless universe of creators and content, so I’m excited for the possibilities. This is just the tip of the iceberg. I hope it becomes an archive like many of their series that cover different artists and videos over the years.”” – StreamDaily

““It was important to not touch on one-off successes, but on people who had used viral video to build a community around their work,” Lazar told Cynopsis. “A lot of these videos were pivotal in launching these individuals into the public eye.”” – Cynopsis Digital Newsletter

“What’s Trending is once again using a media partnership to shine a spotlight on top YouTubers. Shira Lazar‘s channel has teamed up with VH1 for Huge on the Tube, a web series that explains the secrets behind the successes of 12 YouTube stars.” – Tubefilter

“VH1 is teaming up with a YouTube expert to learn more about how online video superstars are made. The network known for its music and pop culture acumen is teaming up with Shira Lazar’s What’s Trending for two new shows that will explore the world of viral fame and YouTube stars. It’s territory that Lazar and her team already know well from years producing their acclaimed online show.” – New Media Rockstars

My Show with VH1- Huge On The Tube!

Sunday, May 10, 2015

So I'm updating my site and there are soooo many things I never posted about. Earlier this year, I announced a series with VH1 called "Huge On The Tube" or #HOTT. The idea was for it to be like a "Behind The Music" but around the big viral videos that have made YouTube, the stars and the community around it.

You can now enjoy all 12 episodes below!