"Spend less time being interesting and more time being interested in people and the world" - Shira

Press

Cynopsis Top Women In Digital 2015

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Made the list! Thank you!!!

VH1's Huge On The Tube!

Some awesome press from our 12-episode series #HOTT!

“For some YouTubers, a single video was all it took to catapult them to stardom. A new digital series from VH1 and What's Trending aims to capture the stories of creators and what made them Huge on the Tube…The series will dig deeper into the success of various YouTube celebrities, similar to VH1's Behind The Music franchise. The first episode features singer and dancer Todrick Hall, who explains the origin of his breakthrough Cinderonce video.” – The Daily Dot

“”We can go back into the 10 years of YouTube, where there’s a ton more videos, a ton more creators, and there are constantly new people popping up. It’s an endless universe of creators and content, so I’m excited for the possibilities. This is just the tip of the iceberg. I hope it becomes an archive like many of their series that cover different artists and videos over the years.”” – StreamDaily

““It was important to not touch on one-off successes, but on people who had used viral video to build a community around their work,” Lazar told Cynopsis. “A lot of these videos were pivotal in launching these individuals into the public eye.”” – Cynopsis Digital Newsletter

“What’s Trending is once again using a media partnership to shine a spotlight on top YouTubers. Shira Lazar‘s channel has teamed up with VH1 for Huge on the Tube, a web series that explains the secrets behind the successes of 12 YouTube stars.” – Tubefilter

“VH1 is teaming up with a YouTube expert to learn more about how online video superstars are made. The network known for its music and pop culture acumen is teaming up with Shira Lazar’s What’s Trending for two new shows that will explore the world of viral fame and YouTube stars. It’s territory that Lazar and her team already know well from years producing their acclaimed online show.” – New Media Rockstars

The Breakdown: Stars from YouTube on 'The List'

Chatting about YouTube stardom on TV's 'The List'- makes me more and more proud of to be part of this growing creative community:

Entrepreneur's 60 Second Solutions

The best advice is sometimes bite size! Enjoy these 60 second tips featured by Entrepreneur Magazine on social media and YouTube marketing that can help your brand:

6 Highly Rated People Who I Think are Still Underrated

I was humbled and honored to be included on Gary Vaynerchuk's list among entrepreneurs and innovators I look up to like Evan Williams, Anil Dash and Jason Fried! Click pic to read.

Why YouTube Pioneer PhillyD Will Inspire More Networks to Buy Up Stars

Click below to read the full post!

"Ricki": Tips To Becoming A YouTube Hit

Shira visited the Ricki Lake show alongside YouTube stars Ryan Higa, Rebecca Black, Michael Buckley, Antoine Dodson and more to discuss YouTube fame and tips on how to be a hit:

USA Today!

Shira and What's Trending were profiled in Talking Tech online and in print. Read the article and watch the video interviews below.

Variety's Women's Impact Report 2012

Click the pic below to read the full article!

The Future of Media is Currently in Production (VIDEO)

Thanks to the wonderful and thoughtful Brian Solis for this post and interview. READ THE ENTIRE POST HERE