"Spend less time being interesting and more time being interested in people and the world" - Shira


YouTube #ComedyWeek

Was excited to participate in YouTube's themed #ComedyWeek produced by JASH (EP's of Jimmy Kimmel Live and in partnership with Michael Cera, Sarah SIlverman, Tim and Eric and Reggie Watts). Along with What's Trending I collaborated with Rhett and Link for the YouTube #ChallengeChallenge with a group of awesome Youtubers- We performed 11 challenges in 4 minutes. Some were gag worthy- enjoy!

What's Trending also teamed up with #ComedyWeek to bring you the Top Talk Show Moments with commentary from the likes of Grace Helbig, Kassem G, Shay Carl, Sourcefed, Husky Starcraft and more:

"Ricki": Tips To Becoming A YouTube Hit

Shira visited the Ricki Lake show alongside YouTube stars Ryan Higa, Rebecca Black, Michael Buckley, Antoine Dodson and more to discuss YouTube fame and tips on how to be a hit:

Spring Cleaning & 2013 Updates!

I can't believe that it's almost April and I've barely updated my personal blog. Honestly, I've been so focused and busy building What's Trending that I tend to forget about all this more personal Shira stuff that actually got all of this started. I'm committed to revamping this site and being more consistent here and on my personal vlog channel (yes! I am have one! ha!)

So what's happened the past few months? Well the year started off with us livestreaming daily from the Consumer Electronics Show in Vegas from Samsung's booth on the show floor. We had everyone on from will.i.am to Russell Simmons and David Blaine.

Then it was the IAWTV Awards from Vegas where my team won Best Live Host and Best Live Hosted Series. We're so knee deep in the process and working every day to build this, that it's nice to step back and receive that recognition from the incredible creatives and pioneers around us.

Then it was back to the studio in 2013 with our daily What's Trending shows! We hosted a Future of Interactive TV event with Newtek at the studio with Kevin Smith, Lisa Kudrow and Burnie Burns.

It was a 600 person party and Kevin even revealed plans for Clerks III which was pretty awesome and got picked up by a ton of folks including Deadline, Vulture and Slashfilm. That same weekend we celebrated the 3rd Annual Streamys Awards and won Best Live Hosted Series!

March came around and we headed to Austin for SXSW where we livestreamed daily from the Samsung Blogger Lounge where we got to hang with Shaq, Fred Armisen, John Cena, the cast of The Deadliest catch and many more amazing folks. For music, The John Lennon Educational Tour Bus hosted us for some fun live chats with Dead Prez, Chuck D, Matt and Kim and other great musical talents.

Then I was off to Playlist Live for the 3rd year in a row- it's the 2nd biggest convention for the YouTube space- and like the platform these events just keep on growing.

Finally back in LA for a weekend after a month of being on the road and it feels great! Looking forward to continuing my own personal growth this year and building What's Trending into a next generation media brand that has impact around the world! Bring it on!

The Future of Media is Currently in Production (VIDEO)

Thanks to the wonderful and thoughtful Brian Solis for this post and interview. READ THE ENTIRE POST HERE

What's Trending Nominated For Emmy!

What’s Trending launched in May of 2011. Just over a year later, I am so proud and humbled to announce today that we are nominated for a Primetime Emmy!

As an independent startup, this is a huge feat and we couldn’t have done this without the support of the web and tech community, as well as our dedicated team.

I grew up obsessed with talk shows and news magazines but over the years became deeply impassioned, inspired and empowered by the possibilities of the web. What’s Trending is a manifestation of that, and it’s just the beginning. We’re looking forward to embracing the disruption, pushing the boundaries and of course bringing all of you along the journey with us.

Thank you!!!!

Cameo on Hulu's Leap Year

It's been fun these days making cameos as myself on What's Trending in scripted projects. I like to describe it as a meta experience! ha!

Look out for me interviewing Rashida Jones' character in the upcoming Celeste and Jesse Forever.

I also recently had the opportunity to join the cast of Leap Year for their Season 2 premiere episode. Enjoy!

Freddie Wong's VGHS Launches!

Freddie is one of my favorite YouTubers- him and his partner in crime Brandon Laatsch are the action filmmakers of this generation. Their incredible special effects and quality productions have allowed them to build a huge community on YouTube especially among the gamers.

VGHS (Video Game High School) is their action/comedy series they're currently releasing, which they raised over 270,000 dollars of the budget for on Kickstarter!! They also shot one of the scenes at the What's Trending studios. I joined the fabulous iJustine as the host of the talk show within the show (yes, very meta!). Check it out below! http://www.rocketjump.com/

16th Annual Webby Awards (VIDEO RECAP)

It was a busy week in New York during Internet Week NY. What's Trending broadcast our live anniversary show from the stage and I got to interview the incredible Deepak Chopra. I also had the opportunity to host the livestream of the Webby Awards red carpet. Below are some of the fun interviews that took place with everyone from Juliette Lewis to Jim Gaffigan.

Get Ready For The 2012 Oscar Digital Experience!

I couldn't be more excited to be joining The Academy and ABC once again as host of their digital experience for the 84th Academy Awards. This year, we're adding another component to the online experience- What's Trending will be producing "Oscar Dailies" livestreams and specials leading up to Hollywood's biggest night.

It all starts on Tuesday from noon-1pm pt with a nominations special livestream. An all-star lineup of film critics and personalities will join us in studio and over Skype to look at the nominees announced that morning. We will then be airing special panels every week after that with Oscar winning actors, directors and producers to discuss their favorite movie moments and what it was like to take home the statue.

For more go to Oscar.com and follow us @WhatsTrending and @TheAcademy for updates.

In light of awards season, we decided to do a very special Partners Project highlighting the top filmmakers on YouTube to look out for in 2012:

Top 5 Things I Learned From YouTube in 2011

Wow! It's been a while since I've updated my personal blog. To be honest, I've been busy building WhatsTrending.com, which I am constantly updating with daily content. So if you want more, then that's typically the place to find it too.

I couldn't be more excited about jumping into a new year. 2011 was filled with many firsts and I'm ready to head into 2012 with many lessons learned, and to aggressively build and grow what was started. I've been reading the Steve Jobs biography during my holiday break, and I feel empowered and inspired myself to say the least by many of his philosophies and maxims including (no, I'm not a vegan and go around barefoot but this statement deserves an entire other post later):

"The best way to predict the future is to invent it"- Alan Kay

I've also been busy building Partners Project. Over the past year we've interviewed over 50 YouTubers (some of us refer to them as YouTube stars) who are creating careers for themselves using the platform. These individuals continue to inspire me every day that it's possible to create, own your audience and content, and make a real living while doing it. These individuals are creating new business models that will empower an entire new generation of artists and creators. It's an exciting time! We've also seen the entertainment industry embrace the powers of YouTube in 2011, and acknowledge it as a platform for more than just cat and baby viral videos. They also invested over 100 million in premium content channels we'll begin seeing being rolled out  in the next year. With the relaunch of Google TV in 2012, it'll be interesting to see how those channels are used to become next networks and brands.

My team and I compiled a fun video looking back at everything we learned from YouTube in 2011 including moments from many of our interviews- enjoy and happy 2012!