"Spend less time being interesting and more time being interested in people and the world" - Shira

Shira’s Posts

New Site!

Hey everyone!

I'm so happy to unveil my brand spanking new home. Thanks so much to @thecircledot for putting it all together.
Besides my blog on CBS News that I update consistently throughout the week, I'm going to try to keep this as updated as possible with all my recent work and other things I hope can also inform, entertain, educate and inspire all of you.

I'm still vlogging on the go too- My videos that used to be on my kyte channel (kyte.tv/shiralazar) will now be on my YouTube (youtube.com/user/shiralazar), and updated automatically on this site as well.

I guess that's it for now- enjoy and I look forward to seeing you back on the interwebs soon!

Do You Live an "Art Vital" ?

Last weekend, I visited the MoMA in New York to see Marina Abramovíc's show and retrospective, The Artist Is Present, which also ended last week. Since March, the interactive exhibit had Marina sitting during business hours (700 hours over the three months) at a table staring at visitors who would sit and stare back at her. She says she saw over 1500 eyes. Some people sat for as little as 2 minutes and as long as 20 minutes, and others were moved to tears from staring at her in silence. Those flickr photos can be seen HERE.

One of her pieces, which was of an actual beat up van had this written on the window. It really resonated, so I thought I would post it here:

No fixed living-place
Permanent movement
Direct contact
Local relations
Passing limitations
Taking risks
Mobile energy
No rehearsals
No predicted end
No repetition
Extended vulnerability
Exposure to chance
Primary reactions

The Killers Premiere Live

With Ashton Kutcher and my lovely co-host Jason Pollock on the red carpet

With Ashton Kutcher and my lovely co-host Jason Pollock on the red carpet

I hosted the red carpet premiere of Killers the other night, which will be in theaters tomorrow, June 4th. I always have such a great time doing these shoots, not only because we have the best access to all the actors of the film, but because it's live and interactive!!

This premiere was also a first in movie history- Ashton Kutcher who not only starred but produced the film decided that he would stream the first 13 minutes of it online for fans from the premiere. That's something that has never been done before. Throughout the film's shooting Ashton would also upload pictures from the set, something that would traditionally have to be cleared by the studio and many other people beforehand. Yes, times are a changing. Don't get me wrong, there's something awesome about the fictional and illusionary magic of movies. But lets be real here. In this age of constant connectivity, audiences appreciate being part of the process. This might sound esoteric, but a simple tweet or post from the set about how a film is going can even educate and inspire people about filmmaking itself. Director Robert Luketic even spoke about this during his interview. It brings value and a connection to the process and the ultimate product.

Anyway, if you missed the livestream here it is for your viewing pleasure:

Branded Content Summit in Toronto

For all my Toronto friends, I'll be there hosting the Branded Content Summit on Friday June 4th.

"BCS will bring people together from marketing, advertising, content production and media to better understand trends, share ideas and learn how to profit from the shift towards branded content."

For more info and to get your ticket now- just go to their site: WWW.BRANDEDCONTENTSUMMIT.COM

Sex and the City 2!

So while blogging and vlogging for CBSNews.com about everything from Pac Man on Google to the BP Oil Spill, I also had the opportunity to host the Sex And The City 2 Premiere this past Monday- the franchise that has women and pop culture enthusiasts continuing to live vicariously through its four iconic leading ladies whose characters have re-redefined jet setting, mating, dating and haute couture in the Big Apple.

Thanks to Cynthia Rowley for the Fabulous dress and Liz Larios for her bedazzling jewels:

Interviewing Sarah Jessica Parker at the Sex and the City 2 Premiere in NYC

Interviewing Sarah Jessica Parker at the Sex and the City 2 Premiere in NYC

You can also watch the pre-recorded livestream here:

Watch live streaming video from sexandthecity2 at livestream.com

Are you a Sex and the City fan? I must admit, I loved the HBO show and still watch reruns. So while the movie won't be winning an Oscar anytime soon, it was entertaining, fun still appeals to my girly escapist side!

The Future of Music

Lady Gaga and Justin Bieber's managers / "digital strategists spoke at the TechCrunch Disrupt conference yesterday in NYC. Thought I would share these insights on how their artists are using social media and tech to build and continue to engage with their fan base. No longer is tech just for the techies, for some of today's new leaders, it's simply an extension of themselves and an automatic form of expression allowing their names not only to shine on billboards and covers of magazines but across the web and the world.


The Future of Print Media

Really great and insightful interview with Jon Meacham, the editor of Newsweek, on The Daily Show with John Stewart last Night. For all of you who might not know, Newsweek itself has created headlines recently after it was put up for SALE by The Washington Post Company.

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
Jon Meacham
Daily Show Full Episodes Political Humor Tea Party

Biggest Art Collectors of Our Time

I just finished watching the amazing documentary, "Herb an Dorothy" about the legendary New York art collectors Herb and Dorothy Vogel. Since the 1960s, the modest husband and wife have lived in the same 1-bedroom Manhattan apartment while amassing one of the largest and most notable collections of minimalist and conceptual art in history. I'm talking about over 4000 pieces, 3000 of which they donated to the National Gallery of Art in 1992. Donated!! Can you believe it? They loved artists and art and felt it a natural responsibility and obligation to share it all with the world.

Here's the trailer:

One of the artists they collected and followed over time were world-reknowned Christo and Jean-Claude, another husband and wife team behind the The Gates, the 23-mile art installation created in Central Park in 2005. I also happened to interview Christo and Jean-Claude way back in 2007 during The Tribeca Film Festival right before the launch of the documentary about them and their masterpiece titled, The Gates, was being released. It was a humbling experience to meet and get to talk to the the talented and eccentric couple in their New York apartment. The video is below- you might notice I'm wearing socks. That's because they made me take off my shoes. I had kind of forgotten about this interview, but thanks to YouTube was able to dig it up. I definitely now have a new appreciation for that moment and experience:

Reach For A Better Life

So I'm not going to just repost TED videos on my blog, but it's easy considering I can't help but be completely and utterly inspired by most of them. I would typically just tweet out links to these, but while Twitter is invaluable, things also tend to get lost as time passes. I find blogging it solidifies it as something that really struck me and deserves something more than a tweet.

Check out this 5-minute video from 1972 of Holocaust-survivor and then professor Viktor Frankl lecturing his students on the value of idealism to reach realism. He's passionate beyond belief and it's beautiful. I know this sounds cheesy, but his energy and feverish insights brought tears to my eyes.

Some powerful quotes:

"If you take man as he really is, you make him worse. But if we seem to be idealist in our overestimating, overrating man and looking at him that high... you know what happens? We promote him to what he really can be."

"If you don't recognize a young man's will for meaning, you make him worse, you make him dull, you make him frustrated, you still add and contribute to his frustration... there must be a spark, a search for meaning. Lets recognize this, lets presuppose it and then you will elicit it from him and make him become in principal what he is capable of becoming."



I just stumbled on some notes I wrote after reading one of Seth Godin's daily emails which I subscribe to. For those who don't know who Seth Godin is- he's a marketing expert and author of 12 books on the subject of personal and professional branding. I've read a few of them, but must say his latest, Linchpin, is a must read for all of us who are or want to be indispensable in our fields or as he likes to call it, our  "art".

On this specific day, his email spoke a bit about the characteristics of leaders. This is what I had written down that resonated and I thought I would share with all of you:

Challenge culture
Curiousity- ask questions?
Connect people to one another
Charisma doesn't make a leader, leading creates charisma

He also touched on the concept of movements and invoking change with this diagram:

Who are you upsetting- if you're not upsetting, you're not changing status quo?
Who are you connecting?
Who are you leading? not mechanics/who?

Just thought I'd share a little something that I think about, inspires me to strive for more in my life and work and hopefully can help you too! :)