"Spend less time being interesting and more time being interested in people and the world" - Shira

Shira’s Posts

Reach For A Better Life

So I'm not going to just repost TED videos on my blog, but it's easy considering I can't help but be completely and utterly inspired by most of them. I would typically just tweet out links to these, but while Twitter is invaluable, things also tend to get lost as time passes. I find blogging it solidifies it as something that really struck me and deserves something more than a tweet.

Check out this 5-minute video from 1972 of Holocaust-survivor and then professor Viktor Frankl lecturing his students on the value of idealism to reach realism. He's passionate beyond belief and it's beautiful. I know this sounds cheesy, but his energy and feverish insights brought tears to my eyes.

Some powerful quotes:

"If you take man as he really is, you make him worse. But if we seem to be idealist in our overestimating, overrating man and looking at him that high... you know what happens? We promote him to what he really can be."

"If you don't recognize a young man's will for meaning, you make him worse, you make him dull, you make him frustrated, you still add and contribute to his frustration... there must be a spark, a search for meaning. Lets recognize this, lets presuppose it and then you will elicit it from him and make him become in principal what he is capable of becoming."



I just stumbled on some notes I wrote after reading one of Seth Godin's daily emails which I subscribe to. For those who don't know who Seth Godin is- he's a marketing expert and author of 12 books on the subject of personal and professional branding. I've read a few of them, but must say his latest, Linchpin, is a must read for all of us who are or want to be indispensable in our fields or as he likes to call it, our  "art".

On this specific day, his email spoke a bit about the characteristics of leaders. This is what I had written down that resonated and I thought I would share with all of you:

Challenge culture
Curiousity- ask questions?
Connect people to one another
Charisma doesn't make a leader, leading creates charisma

He also touched on the concept of movements and invoking change with this diagram:

Who are you upsetting- if you're not upsetting, you're not changing status quo?
Who are you connecting?
Who are you leading? not mechanics/who?

Just thought I'd share a little something that I think about, inspires me to strive for more in my life and work and hopefully can help you too! :)

Here's to the Crazy One's...

One of the best commercials by Apple from back in the day. Thanks Dan Lack for reminding me of this video over our meeting tonight:

Watch the video- but the words originally taken from Jack Kerouac's book On The Road are enough to inspire:

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

The 48 Hour Mag- How Much Can You Hustle?

I was in Kauai, Hawaii for my b-day this past weekend. It was my 5th time on the island and it's by far my favorite getaway close to home. I even wrote up about some of my favorite spots on the island  for Jaunted last year.

Ok- that has nothing to do with the title of this post, besides the fact that I missed a really cool project called 48 Hour Magazine, because have this little vacay I took. What began as a fun idea by 6 art and techno-file friends in San Francisco over drinks 2 weeks ago, got enough buzz to grab the attention of over 6,000 contributors who all subscribed to get the announcement of the magazine's theme released this past Friday afternoon. After that, they would have 24 hours to submit their content (writing, photos, etc), leaving the editors 24 more hours to edit and send that to print with the help of MagCloud.

This newborn collaborative experiment caught my attention immediately. I got in touch with one of its editors Alexis Madrigal on my way to Hawaii on Thursday, wanting to submit something to this first-ever magazine. I don't think I've seen so many people excited, tweeting and blogging, about the creation of a magazine since well... a long time (not including Britney Spears baby covers). Could this experiential and crowd sourced mag be a stepping stone for others to follow? Give the public empowerment to contribute while having a few more known contributors, keep them anxious and at bay to get the theme on a Friday with one day to deliver, live stream the process and see a final product in their hands 48 hours later? Plus, they pledge to be completely financially transparent and pay everyone who is on staff and whose work gets published. Yep, it's a completely new strategy to use "new tools to erase media's old limits". Could this be the holy grail the industry has been waiting for? Besides the iPad of course :)

Maybe this could even have its own spinoff reality show- like a Project Runway of the publishing world- and maybe I could pitch myself as the Heidi Klum? Ok, I'm getting a little ahead of myself here.

So while catching up on emails in between beach hopping on Friday, I sneaked onto their site to see what they chose as the theme of the magazine. It was encapsulated in one word- HUSTLE- something many of us have become all too familiar with in this wacky economy.

My workaholic self started to trickle back. I felt guilty that I didn't have time to submit something fun and meaty. My vacation self came in saying, relax, you're in Hawaii. This is what's life's about! You don't need to be part of everything. Alas, I gave in to the waves calling my name. But just as I closed my laptop, I remembered a photo I took against a poster in Downtown Los Angeles this past winter. I submitted the photo shown above and shutdown my laptop with a smile. Whether published or not, at least I know I maintained my hustle- even during an awesome vacation. How long can we all maintain the hustle? Now that is the question.

G4 TV's "Electric Playground"

Thanks so much to Miri Jedeikin, a fellow Montrealer, who is also a kickass correspondent on G4 Canada's daily show, "Electric Playground". They've been doing profiles on Streamy Awards nominees and were nice enough to do a quick little interview with me:


How To Start a Cultural Movement

Ok- I'm quite obsessed with the TED talks- but who isn't? I try to navigate their video library and watch them at any moment I can. I recently stumbled on this short and sweet talk by CD Baby founder, music man entrepreneur Derek Sivers titled "How To Start a Cultural Movement":


Courtesy of The Bui Brothers

The 2nd Annual Streamy Awards is coming up on April 11th and honors the best in Web TV. It has grown in leaps and bounds since it began, with more submissions, additional categories and comedian Paul Scheer on board as host too. Besides organizing the Streamy's, Tubefilter, has become a go-to news source for all things relating to the subject and organizes monthly meetups bringing together the community. Yep, while it still might seem like the wild wild west, the world of online video content has evolved tremendously over the past year too, which makes their job and presence in this space that much more important and relevant right now!



Some More Video Interviews From SXSW!

Here are the other uncut video interviews from The Chevy Tweethouse at SXSW where I spoke with stars on the big and small screen about what the future holds in tech and entertainment culture. Enjoy!


The Tweethouse at SXSW

With Adrien Brody on the carpet- he was promoting the upcoming Predators film.

With Adrien Brody on the carpet- he was promoting his upcoming Predators film.

In the past 3 years that I've attended SXSWi, it has grown in leaps and bounds. I know we say that we're in a time of information overload, but being there and seeing all the online folks I know offline, made me realize that we're in people overload too. In between shoots and meetings, I barely got to see half the people I knew who were there. That wasn't the case in previous years, where the Interactive attendees were far less. We're connected to more people than ever before, and while that's what I love about the Internet, it also makes me wonder- as humans, are we are naturally able to maintain this growing network of relationships? What strategies do you have to sustain your on and offline relationships? Please share!

Moving on- aside from my vlogging responsibilities for CBSNews.com, I was also hired by the Parnassus Group and The Hollywood Reporter to host the Tweethouse- an offline event highlighting the converging entertainment and tech communities with panels throughout the day and an evening bash.

I interviewed some of my favorite tech trailblazers and online friends like Robert Scoble, Mashable's Pete Cashmore and Revision3's Jim Louderback. I also helped actress Jamie Lynn Sigler make her first tweet: