"Spend less time being interesting and more time being interested in people and the world" - Shira

Shira’s Posts

Oscars 2011 : The Digital Perspective

While the spotlight was no doubt on the Oscars telecast this Sunday, a ton of attention was focused on the Oscar.com digital experience, which included an online experience and an app that allowed users to navigate over 17 cameras on the red carpet, Kodak Theater, backstage and even inside the Governor's Ball. This year, I was given the opportunity to be part of this very innovative "first" in the industry, co-hosting the Oscar.com webcast with Radio Disney's Fabulous Jake Whetter. The product was a huge success, with over a million views and hundreds of thousands of downloads of the 99 cent app, as well as thousands of people purchasing the $4.99 All Access pass.  It was obvious to many that this had re-invented and set a new standard for the dual-screen viewing experience.

This article says it all: "Oscar.com Should Have Won Best Supporting Actor"

I also want to thank my amazing glam squad team who got me decked out from head to toe: Michelle Phan (makeup guru), Chriselle Lim (stylist), Krista Bradford (hair stylist). Thanks to Bellacures too for the mani-pedi.

For many asking, my dress was by Ronald Abdalla and the expensive bling by Erica Courtney. You can read more about my outfit HERE.

Fast Company's Most Influential Women in Tech

I'm a huge fan of Fast Company, so I was more than excited when I found out that I was included in their Most Influential Women in Technology list this year. I admire so many women on this list as well as previous years', so it's definitely an honor. I also want to thank everyone who nominated me. I can't express my appreciation for everyone's help and support! I couldn't do anything I do and love without you. So thank you!!!


WomensPost.CA - Woman of the Week

Hosting Grammy Live! for the 53rd Annual Grammy Awards

The 53rd Annual Grammy Awards are coming up this Sunday, February 13th. I couldn't be more excited to be on board as host of the Grammy Live! webcast for the 2nd year in a row. Last year we went live over 72-hours bringing viewers behind the scenes of all the events leading up to the big show. We also went live on the red carpet and even backstage with all the winners. This year we'll be doing the same, but obviously it'll be bigger and even better.

Firstly, we're going live on YouTube starting this Friday, February 11th at 5pm EST at http://youtube.com/thegrammys. I'll be joined by the talented comedian Ben Gleib and veteran music journalist John Norris (Yay! I used to watch him on MTV back in the day, so I'm geeking out a bit here!).

You can read the press release HERE.

See you Friday - rock on!

Bloomberg TV: Role of Social Media in Egypt Unrest

I also recently posted on my CBSNews.com blog, about technologies that are giving a voice to citizens and journalists in Egypt who would have otherwise been cut off from the world.

What You Missed at CES 2011

With over 120,000 attendees and 20,000 products, the Consumer Electronics Show in Vegas was overwhelming to say the least.

Here's my wrap-up of the all the trends from CES you should know about, posted onWallStCheatSheet.com

And if you're wondering about the picture- that's me and Antoine Dodson of Bed Intruder Song fame.  I finally met him in person at the Mashable Awards since our video interview for CBSNews.com, which has since gotten over 2 million views.

Partners Project in New York Times

Thanks so much to Brian Stelter for writing this great article about our grassroots-and growing- talk interview show on YouTube.


Thanks also to Liz at NewTeevee for her thoughtful post on the show.


I can't express how incredible we feel to see people enjoying something we love producing about a community that is near and dear to our hearts. Thanks to all of you for your support!!

Monthly Q+A on Lalawag.com

My favorite LA tech site, Lalawag.com, asked me to do a monthly Q+A. This month, I shared my thoughts on what to expect in 2011 from the digital world- from top trends, to sites sure to get some buzz in the new year. Plus, my thoughts on journalism in the digital age.

It's like the Superbowl for Tech! CES is here!

I'll be heading to the Consumer Electronics Show in Vegas soon! The yearly show has been around for over four decades, with our favorite blue chip companies and thousands of others  featuring their nex-gen tech gadgets and products. This year, over 120,000 attendees are expected. Last year, I did some coverage for CBSNews.com, which you can read right here.

This year, I'll be doing the same, as well as presenting the Best Web Video award at the Mashable Awards on January 6th.

Before the madness begins, I put together a "2011 CES Preview: 5 Key Trends to Watch"

What are you looking forward to this year?

Launch of The Partners Project on YouTube

This week was crazy. Not only are the holidays coming up and everyone is wrapping up the year to welcome 2011, but I launched my new weekly series on YouTube called, "The Partners Project". The show is the talk interview show of YouTube and each show profiles one of its stars. For the first episode, we spoke to Daneboe who has built his character The Annoying Orange into a full out brand with over 1 million subscribers, over 6 million fans on Facebook and over 300 million upload views.

Here's the 1st episode:

But go to our channel to watch behind the scenes footage and subscribe to stay up-to-date with upcoming episodes. Plus, every Tuesday we'll be releasing Partners Pro Tips aka YouTubers tricks of the trade.


You can also check out our site at: http://partnersproject.com

Facebook and Twitter too!

Ok that's enough site linkage for now.

First and foremost, I want to thank my amazing team who helped to put this whole project together. My co-creator and EP Damon Berger (the show is produced by our company Disrupt/Group) and Christian Bretz for producing and editing up a storm.

Thanks so much to Dane for being so awesome and making me a Peach in an episode that aired yesterday with the incredible James Caan:

Thanks to all our interviewees you'll be seeing in the next coming weeks for their time and fantastic contribution to this new series.

Thanks to Tubefilter.com for a fantastic writeup of the show and to everyone who has showed support by watching, tweeting and spreading the word.