“For some YouTubers, a single video was all it took to catapult them to stardom. A new digital series from VH1 and What's Trending aims to capture the stories of creators and what made them Huge on the Tube…The series will dig deeper into the success of various YouTube celebrities, similar to VH1's Behind The Music franchise. The first episode features singer and dancer Todrick Hall, who explains the origin of his breakthrough Cinderonce video.” – The Daily Dot
“”We can go back into the 10 years of YouTube, where there’s a ton more videos, a ton more creators, and there are constantly new people popping up. It’s an endless universe of creators and content, so I’m excited for the possibilities. This is just the tip of the iceberg. I hope it becomes an archive like many of their series that cover different artists and videos over the years.”” – StreamDaily
““It was important to not touch on one-off successes, but on people who had used viral video to build a community around their work,” Lazar told Cynopsis. “A lot of these videos were pivotal in launching these individuals into the public eye.”” – Cynopsis Digital Newsletter
“What’s Trending is once again using a media partnership to shine a spotlight on top YouTubers. Shira Lazar‘s channel has teamed up with VH1 for Huge on the Tube, a web series that explains the secrets behind the successes of 12 YouTube stars.” – Tubefilter
“VH1 is teaming up with a YouTube expert to learn more about how online video superstars are made. The network known for its music and pop culture acumen is teaming up with Shira Lazar’s What’s Trending for two new shows that will explore the world of viral fame and YouTube stars. It’s territory that Lazar and her team already know well from years producing their acclaimed online show.” – New Media Rockstars
I love meeting entrepreneurs- those with vision and the balls to see it through- through the good times and the bad (and let me tell you it's bumpy road). But beyond the bumps and grinds, I continue to feel grateful and empowered. Every day I learn... A LOT! Recently, I had the opportunity to be on Quest co-founder Tom Bilyeu's "Inside Quest" series whose motto is something I definitely resonate with- "Find your Passion. Evolve your Mindset."
I talk about everything from life/work lessons I've learned to my daily morning affirmation ritual. Enjoy and tweet me @ShiraLazar to let me know what you think:
Was excited to participate in YouTube's themed #ComedyWeek produced by JASH (EP's of Jimmy Kimmel Live and in partnership with Michael Cera, Sarah SIlverman, Tim and Eric and Reggie Watts). Along with What's Trending I collaborated with Rhett and Link for the YouTube #ChallengeChallenge with a group of awesome Youtubers- We performed 11 challenges in 4 minutes. Some were gag worthy- enjoy!
What's Trending also teamed up with #ComedyWeek to bring you the Top Talk Show Moments with commentary from the likes of Grace Helbig, Kassem G, Shay Carl, Sourcefed, Husky Starcraft and more:
I can't believe that it's almost April and I've barely updated my personal blog. Honestly, I've been so focused and busy building What's Trending that I tend to forget about all this more personal Shira stuff that actually got all of this started. I'm committed to revamping this site and being more consistent here and on my personal vlog channel (yes! I am have one! ha!)
So what's happened the past few months? Well the year started off with us livestreaming daily from the Consumer Electronics Show in Vegas from Samsung's booth on the show floor. We had everyone on from will.i.am to Russell Simmons and David Blaine.
Then it was the IAWTV Awards from Vegas where my team won Best Live Host and Best Live Hosted Series. We're so knee deep in the process and working every day to build this, that it's nice to step back and receive that recognition from the incredible creatives and pioneers around us.
Then it was back to the studio in 2013 with our daily What's Trending shows! We hosted a Future of Interactive TV event with Newtek at the studio with Kevin Smith, Lisa Kudrow and Burnie Burns.
It was a 600 person party and Kevin even revealed plans for Clerks III which was pretty awesome and got picked up by a ton of folks including Deadline, Vulture and Slashfilm. That same weekend we celebrated the 3rd Annual Streamys Awards and won Best Live Hosted Series!
Then I was off to Playlist Live for the 3rd year in a row- it's the 2nd biggest convention for the YouTube space- and like the platform these events just keep on growing.
Finally back in LA for a weekend after a month of being on the road and it feels great! Looking forward to continuing my own personal growth this year and building What's Trending into a next generation media brand that has impact around the world! Bring it on!
What’s Trending launched in May of 2011. Just over a year later, I am so proud and humbled to announce today that we are nominated for a Primetime Emmy!
As an independent startup, this is a huge feat and we couldn’t have done this without the support of the web and tech community, as well as our dedicated team.
I grew up obsessed with talk shows and news magazines but over the years became deeply impassioned, inspired and empowered by the possibilities of the web. What’s Trending is a manifestation of that, and it’s just the beginning. We’re looking forward to embracing the disruption, pushing the boundaries and of course bringing all of you along the journey with us.
Sign up for my newsletter to get updates and access to the biggest events and exclusives online!