"Spend less time being interesting and more time being interested in people and the world" - Shira

shiralazar

Why YouTube Pioneer PhillyD Will Inspire More Networks to Buy Up Stars

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YouTube #ComedyWeek

Was excited to participate in YouTube's themed #ComedyWeek produced by JASH (EP's of Jimmy Kimmel Live and in partnership with Michael Cera, Sarah SIlverman, Tim and Eric and Reggie Watts). Along with What's Trending I collaborated with Rhett and Link for the YouTube #ChallengeChallenge with a group of awesome Youtubers- We performed 11 challenges in 4 minutes. Some were gag worthy- enjoy!

What's Trending also teamed up with #ComedyWeek to bring you the Top Talk Show Moments with commentary from the likes of Grace Helbig, Kassem G, Shay Carl, Sourcefed, Husky Starcraft and more:

Spring Cleaning & 2013 Updates!

I can't believe that it's almost April and I've barely updated my personal blog. Honestly, I've been so focused and busy building What's Trending that I tend to forget about all this more personal Shira stuff that actually got all of this started. I'm committed to revamping this site and being more consistent here and on my personal vlog channel (yes! I am have one! ha!)

So what's happened the past few months? Well the year started off with us livestreaming daily from the Consumer Electronics Show in Vegas from Samsung's booth on the show floor. We had everyone on from will.i.am to Russell Simmons and David Blaine.

Then it was the IAWTV Awards from Vegas where my team won Best Live Host and Best Live Hosted Series. We're so knee deep in the process and working every day to build this, that it's nice to step back and receive that recognition from the incredible creatives and pioneers around us.

Then it was back to the studio in 2013 with our daily What's Trending shows! We hosted a Future of Interactive TV event with Newtek at the studio with Kevin Smith, Lisa Kudrow and Burnie Burns.

It was a 600 person party and Kevin even revealed plans for Clerks III which was pretty awesome and got picked up by a ton of folks including Deadline, Vulture and Slashfilm. That same weekend we celebrated the 3rd Annual Streamys Awards and won Best Live Hosted Series!

March came around and we headed to Austin for SXSW where we livestreamed daily from the Samsung Blogger Lounge where we got to hang with Shaq, Fred Armisen, John Cena, the cast of The Deadliest catch and many more amazing folks. For music, The John Lennon Educational Tour Bus hosted us for some fun live chats with Dead Prez, Chuck D, Matt and Kim and other great musical talents.

Then I was off to Playlist Live for the 3rd year in a row- it's the 2nd biggest convention for the YouTube space- and like the platform these events just keep on growing.

Finally back in LA for a weekend after a month of being on the road and it feels great! Looking forward to continuing my own personal growth this year and building What's Trending into a next generation media brand that has impact around the world! Bring it on!

What's Trending Nominated For Emmy!

What’s Trending launched in May of 2011. Just over a year later, I am so proud and humbled to announce today that we are nominated for a Primetime Emmy!

As an independent startup, this is a huge feat and we couldn’t have done this without the support of the web and tech community, as well as our dedicated team.

I grew up obsessed with talk shows and news magazines but over the years became deeply impassioned, inspired and empowered by the possibilities of the web. What’s Trending is a manifestation of that, and it’s just the beginning. We’re looking forward to embracing the disruption, pushing the boundaries and of course bringing all of you along the journey with us.

Thank you!!!!

Join the debate: Are you over the term "Web TV"?

I was waiting for a flight to Vancouver for Launch Party at the Grow Conference when I got an email asking me to edit a recent post on WhatsTrending.com. They wanted me to take out "web series" and replace the writeup with the term "original series". It made sense to me , considering that it's been a stance we've taken with a lot of our online content including, What's Trending.

We never looked at it as a "web series". I've always described it as a broadcast quality show (some might refer that to a TV show) with the authenticity and interactivity of the web. Why alienate content as just being on the web? The fact is all content this day in age and even more so in the future will be available everywhere (mobile, tablet, laptop, tv screen, etc)- the creative around the content is what will be different. Will it look like a vlog, film, tv quality? We've also seen that there's a pre-conceived notion around calling a series a "web show". It's just the reality of the situation.

Wilson Cleveland wrote a Tumblr post about that (link is below), giving his grandmother's friends a link to his "original series" and another group a link to his "web show". Which do you think had the most click-thrus? As much as the web have been a democratizing and liberating platform, as content creators we need to get ourselves outside of the web box. It's not about trying to reach for TV, it's just about giving digital video content the value it deserves for advertisers, viewers and ultimately ourselves.

Read the responses below from my tweet. What do you think? Let me know in the comments below.


Trendwatching: Innovation Insanity!

I'm loving this site- Trendwatching, which pegs itself as the "world’s leading consumer trends firm, relying on a global network of hundreds of spotters." This month, their newsletter focuses on the trend of innovation- from hotel's offering reading clubs and restaurants with Spanish classes, to ATMs that allow you to donate to your favorite charity and bamboo bikes benefiting entrepreneurs in the developing world. With all the noise around us, their list picks out those awesome and inspiring innovations happening all around us that we just might miss. Thank you!

Portable Solar Chargers

It's already Thursday but hope you're enjoying your summer and had a great 4th!

I was in the Hamptons and bumped into a guy that looked like he came off a rave boat or from space. He was wearing a wetsuit looking jacket that had a huge solar panel on the back. It was a prototype for an actual product he's working on that could charge your iPhone or iPod from anywhere. Very cool! To check his company out online go to: combhard.com