"Spend less time being interesting and more time being interested in people and the world" - Shira


VH1's Huge On The Tube!

Some awesome press from our 12-episode series #HOTT!

“For some YouTubers, a single video was all it took to catapult them to stardom. A new digital series from VH1 and What's Trending aims to capture the stories of creators and what made them Huge on the Tube…The series will dig deeper into the success of various YouTube celebrities, similar to VH1's Behind The Music franchise. The first episode features singer and dancer Todrick Hall, who explains the origin of his breakthrough Cinderonce video.” – The Daily Dot

“”We can go back into the 10 years of YouTube, where there’s a ton more videos, a ton more creators, and there are constantly new people popping up. It’s an endless universe of creators and content, so I’m excited for the possibilities. This is just the tip of the iceberg. I hope it becomes an archive like many of their series that cover different artists and videos over the years.”” – StreamDaily

““It was important to not touch on one-off successes, but on people who had used viral video to build a community around their work,” Lazar told Cynopsis. “A lot of these videos were pivotal in launching these individuals into the public eye.”” – Cynopsis Digital Newsletter

“What’s Trending is once again using a media partnership to shine a spotlight on top YouTubers. Shira Lazar‘s channel has teamed up with VH1 for Huge on the Tube, a web series that explains the secrets behind the successes of 12 YouTube stars.” – Tubefilter

“VH1 is teaming up with a YouTube expert to learn more about how online video superstars are made. The network known for its music and pop culture acumen is teaming up with Shira Lazar’s What’s Trending for two new shows that will explore the world of viral fame and YouTube stars. It’s territory that Lazar and her team already know well from years producing their acclaimed online show.” – New Media Rockstars

Join the debate: Are you over the term "Web TV"?

I was waiting for a flight to Vancouver for Launch Party at the Grow Conference when I got an email asking me to edit a recent post on WhatsTrending.com. They wanted me to take out "web series" and replace the writeup with the term "original series". It made sense to me , considering that it's been a stance we've taken with a lot of our online content including, What's Trending.

We never looked at it as a "web series". I've always described it as a broadcast quality show (some might refer that to a TV show) with the authenticity and interactivity of the web. Why alienate content as just being on the web? The fact is all content this day in age and even more so in the future will be available everywhere (mobile, tablet, laptop, tv screen, etc)- the creative around the content is what will be different. Will it look like a vlog, film, tv quality? We've also seen that there's a pre-conceived notion around calling a series a "web show". It's just the reality of the situation.

Wilson Cleveland wrote a Tumblr post about that (link is below), giving his grandmother's friends a link to his "original series" and another group a link to his "web show". Which do you think had the most click-thrus? As much as the web have been a democratizing and liberating platform, as content creators we need to get ourselves outside of the web box. It's not about trying to reach for TV, it's just about giving digital video content the value it deserves for advertisers, viewers and ultimately ourselves.

Read the responses below from my tweet. What do you think? Let me know in the comments below.