Posted in BLOG, Image/Video, Shira's Posts, Uncategorized by Shira with View Comments
I was waiting for a flight to Vancouver for Launch Party at the Grow Conference when I got an email asking me to edit a recent post on WhatsTrending.com. They wanted me to take out “web series” and replace the writeup with the term “original series”. It made sense to me , considering that it’s been a stance we’ve taken with a lot of our online content including, What’s Trending.
We never looked at it as a “web series”. I’ve always described it as a broadcast quality show (some might refer that to a TV show) with the authenticity and interactivity of the web. Why alienate content as just being on the web? The fact is all content this day in age and even more so in the future will be available everywhere (mobile, tablet, laptop, tv screen, etc)- the creative around the content is what will be different. Will it look like a vlog, film, tv quality? We’ve also seen that there’s a pre-conceived notion around calling a series a “web show”. It’s just the reality of the situation.
Wilson Cleveland wrote a Tumblr post about that (link is below), giving his grandmother’s friends a link to his “original series” and another group a link to his “web show”. Which do you think had the most click-thrus? As much as the web have been a democratizing and liberating platform, as content creators we need to get ourselves outside of the web box. It’s not about trying to reach for TV, it’s just about giving digital video content the value it deserves for advertisers, viewers and ultimately ourselves.
Read the responses below from my tweet. What do you think? Let me know in the comments below.