"Spend less time being interesting and more time being interested in people and the world" - Shira

Top 5 Things I Learned From YouTube in 2011

Wow! It's been a while since I've updated my personal blog. To be honest, I've been busy building WhatsTrending.com, which I am constantly updating with daily content. So if you want more, then that's typically the place to find it too.

I couldn't be more excited about jumping into a new year. 2011 was filled with many firsts and I'm ready to head into 2012 with many lessons learned, and to aggressively build and grow what was started. I've been reading the Steve Jobs biography during my holiday break, and I feel empowered and inspired myself to say the least by many of his philosophies and maxims including (no, I'm not a vegan and go around barefoot but this statement deserves an entire other post later):

"The best way to predict the future is to invent it"- Alan Kay

I've also been busy building Partners Project. Over the past year we've interviewed over 50 YouTubers (some of us refer to them as YouTube stars) who are creating careers for themselves using the platform. These individuals continue to inspire me every day that it's possible to create, own your audience and content, and make a real living while doing it. These individuals are creating new business models that will empower an entire new generation of artists and creators. It's an exciting time! We've also seen the entertainment industry embrace the powers of YouTube in 2011, and acknowledge it as a platform for more than just cat and baby viral videos. They also invested over 100 million in premium content channels we'll begin seeing being rolled out  in the next year. With the relaunch of Google TV in 2012, it'll be interesting to see how those channels are used to become next networks and brands.

My team and I compiled a fun video looking back at everything we learned from YouTube in 2011 including moments from many of our interviews- enjoy and happy 2012!