"Spend less time being interesting and more time being interested in people and the world" - Shira


Shira Lazar is the Co-Founder/CEO and Host of the Emmy Nominated live interactive daily show show and multi-platform media brand, What's Trending. She is also a West Coast contributor for HLN's "The Daily Share covering all things social media and digital trends for the network.


Prior to launching What's Trending, Shira launched the talk show of YouTube, Partner's Project, interviewing the biggest YouTube stars. As the leading broadcasters and interviewers in the digital space, Shira has been the face of the biggest live-streams on the web from awards show to red carpet premieres including, The Oscars, The Grammys, Tony Awards among many others. Lazar is a Webby Awards Honoree, Streamy Awards and IAWTV Winner For Best Web Series Live Host.

She has also been named one of Fast Company’s Most Influential Women in Technology, Huffington Post’s “Women in Tech to follow on Twitter”, honored on the Variety Women of Impact list and Cynopsis Top Women In Digital.

A digital trailblazer, she speaks at conferences around the world, is a regular contributor on The Huffington Post, Inc. and Entrepreneur and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends.


Previously, Shira joined the CBSNews.com team in September 2009, where she launched her blog/vlog, On The Scene, covering all things digital. She was one of the first broadcasters to grab exclusives with viral stars (before they became regulars on popular talk shows, late night and morning show) including the classics like Antoine Dodson and Double Rainbow Man.

In addition to her work in on demand and live online programming, Shira has also hosted television shows including NBC’s 1st Look and Open House, DirecTV’s Havoc on the 101, and was a correspondent on CourtTV’s Hollywood Heat, Reelz Channel’s daily movies news show, Dailies, and Travel Channel’s Confessions of a Travel Writer.

Her online work dates back to 2005. She has developed and hosted video content for Live Earth Video, This Week In YouTube, Yahoo!’s daily What’s So Funny, Condenast’s travel blog Jaunted, Movies.com, Hollywood.com, Mania! TV, Verizon VCAST and more. She has been the official video blogger for Internet Week NY, red carpet host for the Webby Awards, the first-ever Streamy Awards, and was named a “Social Media Maven” when she won Ashton Kutcher’s 24 Hours at Sundance.

Shira also moderates and speaks around the world at influencer events and conferences including MIPTV, TEDX, Digital LA, Produced By, Do Lectures, NATPE, NAB, Mashable Media Summit, Mashable Social Good Conference, Ignite, Branded Content Summit, Twiistup, Women In Tech International, Banff NEXTMedia, 140 Conference, Extreme Entrepreneurship Tour and SXSW among many others. A native of Montréal, Shira graduated with honors from Emerson College, and now lives in Los Angeles.