About Shira Lazar
Shira Lazar is an Emmy-nominated digital culture expert, keynote speaker, and mental health advocate with over 1 million followers across platforms. As the founder of What’s Trending, a pioneering digital news brand with 3+ million followers, she has been shaping the creator economy and social media trends for two decades.
Shira has shared her expertise on stages like SXSW, VeeCon, CES and NAB. She was named one of Fast Company's Most Influential Women in Technology, honored on Variety's Women of Impact list, and featured on NFTNow's NFT100 Most Influential list.
In 2020, Shira co-founded Peace Inside Live, a well-being organization, dedicated to crafting bespoke programs for forward-thinking companies and teams. She is also the co-author of The JOMO Journal: A Daily Practice for the Joy of Missing Out. This work led to the launch of Creators 4 Mental Health, an initiative focused on bringing mental health tools to the creator economy through events and community programming.
Building her own brands has led her to also advise and consult with companies looking to make an impact through emerging tech. She shares her insights in AI and the creator economy in her weekly newsletter, The Alpha.
From 2018 to 2022, Shira illuminated airwaves as the host of the afternoon drive show, 'Let’s Go There', on CHANNEL Q—an Audacy Original Station and the award-winning LGBTQ+ Talk Radio Network.
Additionally, at Audacy, she conceived, executive produced, and hosted 'Inside Web3', which aired on KNX News and was syndicated across numerous talk news stations in California.
Earlier in her career, Shira anchored Circa Pop Live! on Facebook Live for Sinclair Broadcasting's Circa.com and brought her unique voice to HLN’s The Daily Share. She was also CBSNews.com’s first vlogger/blogger in 2009. Beyond hosting, she has interviewed A-list celebrities during live-streams from major red carpet events, including The Oscars, The Grammys, and The Tony Awards.
Shira’s expertise in pop culture and digital trends has been featured in The Huffington Post, Inc., and Entrepreneur. She has also provided insights on internet culture and technology for networks like Cheddar, Bloomberg TV, and CNN.
A Webby Awards Honoree and winner of the Streamy Awards and IAWTV for Best Web Series Live Host, Shira has been recognized by Huffington Post as a “Woman in Tech to Follow on Twitter” and honored in Cynopsis’ Top Women in Digital.
Her journey has made her a sought-after speaker at global conferences, where she shares insights on emerging tech (Blockchain and AI), the creator economy, social media trends, and the future of well-being.
